Creative Industry

Creative Industry

SVG’s Creative Industry is one of the key income generators for the local economy. Sub-sectors within this industry include:

  • Music (including recording, live performance and music publishing)
  • Film and Television (including on-location productions)
  • Book and Magazine Publishing
  • Performing Arts
  • Visual Arts
  • Festivals and Cultural Tourism
  • Fashion
  • Collective Management of copyright and related rights

Worldwide, the creative industries are projected to account for more than seven per cent of the world’s GDP, and the sector is forecast to grow at a rate of 10 per cent annually. Soca and Ragga Soca genres of music, Fashion and Film have placed St Vincent and the Grenadines on the international stage; and continue to boost other sectors such as tourism.

Film

St. Vincent and the Grenadines possesses a natural landscape and seascape, and is one of the last unspoilt locations in the world. Its many well preserved historical sites and buildings, and it competitive pricing make it ideal for epic/historical films. It is the recognition of such qualities that made St. Vincent and the Grenadines the natural choice of Disney for the blockbuster movie ‘Pirates of the Caribbean’.

Music

Music and entertainment is currently centered on the annual Carnival ‘Vincy Mas’, but with the crossover appeal of Caribbean Soca into the musical mainstream, investment opportunities exist for producing and marketing this increasingly popular music. Opportunities also exist for partnering with the Government in strengthening the link between Tourism and entertainment; particularly in the development of the unique and already popular annual festivals such as Nine Mornings and the Blues Festivals held on the Grenadines islands of Mustique and Bequia.

St Vincent and the Grenadines has well-equipped studios, and skilled producers such as Alex Barnwell, Mark Cyrus, ‘Wetty Beatz’, Lester ‘4th Dimension’ Iroha – among others. The success of Vincentian artistes such as Kevin Lyttle, Gamal ‘Skinny Fabulous’ Doyle, Marlon Roudette, Delroy ‘Fireman’ Hooper, Shertz ‘Problem Child’ James and Shane ‘Hypa 4000’ Husbands has raised the international profile of the domestic music scene, and created a sense that there is a unique Vincentian ‘sound’.

Vincy Mas is an important contributor to the music industry, since most of the production that is done domestically on a large-scale is a result of this event. Vincy Mas has also created a domestic and international market for Vincentian music, and offers an opportunity to showcase local styles and talent.

Fashion

The global fashion industry is expanding, and goes beyond haute couture/runway fashion to prêt-à-porter (ready to wear) and trendy, urban designs. Nowadays, the industry covers a wide range of fashionable products, including perfume, jewelry and accessories.

Today, the originality of ethnic textiles combined with the eccentricity and diversity of works by fashion designers from developing countries is conquering world markets. The organization of Fashion Weeks throughout the Caribbean region is facilitating the promotion of designers, stylists and models to the rest of the world. In this respect, developing economies are being called upon to better explore trade opportunities in world markets in light of the new scenario of liberalized markets for textiles and clothing post Multi-fibre Agreement.

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